Brief: Activate potential shoppers to visit Ted Baker stores and Ted Baker online; interact with the brand; and most importantly to shop and share.
Solution: The British Dress Code has been designed to generate buzz and excitement surrounding the a new Ted Baker store opening. The campaign consists of collecting nine puzzle pieces, on your smart phone, that rewards you with a prize. This interactivity encourages people to engage with and talk about the brand. Once the code is solved, you are sent a reference number to take to your nearest store to collect your prize.
Our target market uses social media to spread news and share items with each other. Wherever Ted goes and however he’s dressed, The British Dress Code ensures that dressing like Ted allows you to fit in with any crowd and practically in any environment.