Brief: To create a print publication that reflects the word ‘espionage’ and in its first issue deals with showcasing design studios in Dorset.
Solution: To create content for the magazine, I met with several CEOs, creative directors and senior designers of different companies to establish what made their agency tick.
During these meetings, I had prepared a package consisting of a disposal camera and a brief asking to ‘capture’ their inspiring workspaces and send the film back to me in a prepaid envelope.
Engaging with the audience to create conversation was fundamental to the campaign – Holding a twitter competition helped people engage with the project and become part of the first issue. A strategy that helped promote the launch of the magazine, which also increased brand-awareness.