Brief: To rebrand the historic town of Christchurch and encourage a younger audience of 20-40 year olds to visit, shop and discover, through a brand communication strategy.
Solution: By carefully analysing Christchurch’s demographic, the new brand identity focuses on British culture, history and emotion. What makes it a successfull brand is that it is personal, and visually represents what residents and visitors can relate to whilst in the surroundings of Christchurch.
Christchurch will communicate its brand across town assets such as flags, landmarks, shop vinyles, signage, and will work as a community to offer a clear, consistent and welcoming approach to visitors from across the UK.
The logo is divided into three sections: Adventure, Memories, and History. Each item in the box encourages users to visit the relevant location that the item represents. The box also includes a visiting guide to help navigate users around the town to ensure they get the most out of their trip.
Fishing wire/hook and 24 hour licence
Tote Bag for shopping
Candle to light at the Priory Church